Synergetic, the new collaboration between local rapper Shneal and Synergy Productions, is serious business. It opens with clips of speeches and news reports of various conflicts and crises from the past few months, which sets a tone that holds throughout the entire album. We live in turbulent times, and Shneal doesn’t shy away from that.
Shneal’s verses discuss a wide variety of tensions and issues. Some of them are ripped from the headlines, covering topics like the Iraq War and economic recessions. Others are more personal and abstract, involving subject matter like career success and responsibilities. No matter the scale, Shneal keeps his rhymes universal and relatable. This is a very personal album, with a lot of passion and intensity behind each song.
The beats range from passable to occasionally excellent. Synergy isn’t hugely ambitious, and a lot of the tracks have pretty basic beats. This isn’t a bad thing, and it’s clear that there’s a level of craft involved beyond Soulja Boy-style Garageband loops. Most tracks are functional and to-the-point, which is in keeping with the message-based style of the album.
Synergetic’s strengths are also its greatest weakness: it’s relentlessly serious. While Shneal’s focus on real issues and emotion is admirable, the whole thing has a dour, protest album feel. War is repeatedly referenced, both literally and as a metaphor, with inconsistent levels of success. The first sign of something lighter comes five tracks in, with “Corona and Limelight”, and most of the relief is granted by collaborator Jon Harvey (who is first-rate every track he’s on). It’s not a super fun listen, and a couple party rap tracks could’ve really raised its replayability.
Still, once the album gets rolling, there are some real quality tracks here. “Flatline” has an intense beat and flow, and “Deep End” and “Relax” are great examples of Shneal’s introspection and commentary done right. “Deep End” especially has a great hook and manages to stay upbeat. “To the Moon in 24 Hours” is another song I really enjoyed, in no small part thanks to collaborator Audrey Marie. It’s a more fun track I could see myself listening to a lot, which isn’t always the case here.
Synergetic is an album designed to make you think and get you talking. It does, though sometimes at the cost of keeping you listening. Solid work by Shneal and Synergy Productions, and great verses by Jon Harvey and Audrey Marie. It’s worth picking up, and hopefully they’ll lighten up a little bit by next time.
ALBUM RATING (0-10)
7.0










