Brothers of Grand Rapids will perform at Rockshow on Friday night.

Sitting at Grand Coney in Grand Rapids at 3 a.m. feeding your face won’t just give you a regretful feeling in the morning.

This is also how Kelby Wieringa and Casey Kwaiser dreamt up the idea of Rockshow, a four- (count ‘em, four) night event featuring a butt load of bands from around Grand Rapids and well beyond. Nightly tickets are $8 while an event pass will set you back $25.

The event kicks off on Thursday at the DAAC in Grand Rapids and won’t stop until late Saturday night. The festival event has taken on a bit of a hardcore feel, but plenty genres will be in the mix from the emo-y sounds of Too Soon To Say to the true pop punk tunes of Midwest Skies.

“We really wanted to mix it up with a little bit of everything, but I asked a lot of my friends’ bands who happened to be hardcore, so the metal and hardcore nights just kind of grew,” said Wieringa, who plays bass for No Sleep For Panama, which will take stage on Thursday night.

Mega-bill, festival-like shows are certainly nothing new to West Michigan summers, but amassing bands of these genre is certainly a new spin on a timeless art.

“Our art scene took off so much after Art Prize and we feel that putting together a festival like this will really lead to our scene improving and get the music scene more respect,” Wieringa said. “We also wanted to do the four nights instead of like one long day because I have played some of those and all the bands before like 6 p.m. get no real crowd to perform to.”

And with these types of shows, half the battle is finding a venue that is just crazy enough to let you pile bands and fans in all night long.

But those in the West Michigan underground scene know that the DAAC is always down.

“We asked a few other venues who basically thought we were crazy for trying to put this together,” Wieringa said. “The DAAC has been super beyond the idea from the start and it being on Division, I think is really going to give it a vibe similar to when Skelletones and then Mixtape were on Division, which so many people miss. With the DAAC being a rather small venue, it should produce a lot of really fun sweaty shows.”

Here’s a copy of the event lineup: