Kalamazoo rapper Matt Black’s latest album, released in May of 2011, couldn’t have been titled any better. “We Buy Gold” is named after the growing phenomenon of upstart businesses collecting used or broken gold to turn a profit. Black splashes this played out, mainstream sentiment across an album that is anything but mainstream to the rap game.
Black’s return to the rap fray is a triumphant one, with “We Buy Gold” immediately setting itself apart from most other hip-hop albums, complimenting his signature style with the aid of underground MCs and producers. “We Buy Gold” runs the spectrum of influences, whether that’s the groovy guitar of “Money Hungry”, the intergalactic vibe of “Exile” or heavy doses of piano throughout, Black’s 17-track portfolio is a lot more musical than the average album.

Even some of the more cookie-cutter tracks trump the average MCs like with the high energy and quick lyrical pace of “Child’s Play” or the tricky word play of “Double Negative”.
Black’s forte is when he lets his voice drop to his signature low growl to spit his flow at a patient pace. This is what makes one of the most pivotal tracks of the album — “SwagCore” — so memorable and effective. Like the track’s guest rapper, Wulf, proclaims, they aren’t just rapping, they’re “spitting sonnets”. Wulf and Black take turns rapping a verse in this 3:30 slow jam.
Just recently, Black released a video for “SwagCore”.
A lot of rappers are barking about nothing, but Black has plenty of demons to exercise, which makes those slower, more intimate moments the highlights of the album.
I was drawn to “The Summer Has Ended”, with an eerie, falsetto and auto-tuned singing pattern laid between Black rapping against a beat with the sound of a storm in the background. He raps:
“I write these letters to my mother that I know she’ll never read // But I know inside my mind she’ll never die inside my memory // I don’t want to take you down the hallways of my head space // Have you judge, thinking that I’m just another head case.”
The disc doesn’t just weigh heavily on a listener’s soul, Black keeping plenty of party themes in the mix, staying relevant among fans of college rap. Like he spits in “Into The Wild (Freddy Todd remix)”
“I’m starting to think for real that I like stress // Honey in the tight dress looking a hot mess // I just want to get deep like the Loch Ness // It’s too bad that this party is a cock fest // There is six dudes for like every one lady // Nine out of 10 of these guys is looking shady // Plus I think two of these chicks are having babies…”
There isn’t a ton to gripe about on this album, outside of “Into The Wild (Freddy Todd remix)” pounds listeners over the head with huge levels of synth and “Inner-city Rain Dance” uses samples from the Red Hot Chili Peppers song “Pretty Little Ditty”. The only problem is the sample is better identified by people as the tune from Crazy Town’s “Butterfly”, aka the most ridiculous rap rock song ever created.
Regardless, if you’re a local (or national) rap fan, Matt Black’s “We Buy Gold” is a must-have.
ALBUM RATING (0-10)
9.0













